Public relations

Write the way you talk: 4 easy ways to keep jargon out of marketing materials

Marketing mail from hospitals doesn’t usually make me queasy. A Michigan health system’s recent event invitation, however, could leave readers dizzy and disoriented. Buzzwords, jargon and mega-words tumble over themselves in juiced-up sentences on steroids. It’s clear no professional communicator reviewed the announcement of a Senior Emergency Department opening this month at St. Joseph Mercy … Continue reading