Digital media / Journalism

The Patch experiment: Don’t drink the Kool-Aid

A day after I question whether Patch advertising manager profiles with unsubtle sales pitches are appropriate in editorial space, a Pittsburgh journalist reflects on what’s wrong and what’s strong about the company she served for 14 months.

AmyJo Brown

AmyJo Brown, editor of North Hills Patch in Pennsylvania until May 2012, comments:

If your brand is journalism and content that is obviously intended to boost sales interrupts the journalism consistently enough, your readers will notice and they will feel misled. That directly impacts the credibility of your publication.

via The Patch experiment: Don’t drink the Kool-Aid.

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