Public relations

Public relations aces and dunces of 2012: Five who shine, five who stumble

We learn from PR best practices as well as less admirable examples, so these highlights and lowlights from 2012 are summarized with constructive intent — honestly! Companies great and small show how to finesse potential embarrassments, how to grab attention imaginatively and sometimes how to mess up their own images. Winners Bodyform maxipads: A U.K. … Continue reading