Random slings & arrows

On Land And At Sea, Kid Rock Sells Much More Than Music

Kid Rock, an entertainer who clearly understands lifestyle marketing, is a case study in how to broaden a brand beyond its core product. In addition to recording and touring, here’s how he also promotes his image and music: Tie into a high-profile event: Gold Cup hydroplane time trials and qualifying runs July 12 on the Detroit River, as … Continue reading

Journalism / Random slings & arrows

Sometimes a historic building is a stack of bricks, not a shrine

Nostalgia can be tricky – an emotion that reminds us how we got where we are, but not always where we should go. School reunions can be fun, but aren’t a cue to resurrect bygone wardrobes, hairstyles, dance steps or pop hits. The emotional grip of that last category – music – definitely endures. It sustains vintage-format … Continue reading