Crain Communications leaves no jargon behind in hunt for exec to ‘engage with key stakeholders’
Public relations / Random slings & arrows

Crain Communications leaves no jargon behind in hunt for exec to ‘engage with key stakeholders’

When a national publishing group recruits a communications director, it’s fair to expect a clear, well-written job description. Crain Communications buries that theory under a jumble of jargon in an invitation for applicants to join “our collaborative team” — a phrase presumably meant to distinguish the workplace from those where colleagues don’t collaborate. The position … Continue reading

Public relations

PR 101 memo to Michigan: A controversial law and a tourism slogan don’t mix

This year isn’t two weeks old and we’ve got a nominee for Top PR Fails of 2013. The economic development team in Lansing dilutes its successful Pure Michigan tourism message by slapping it on a politically charged ad. “Michigan is the newest Right-to-Work state,” says a full-page Wall Street Journal ad Jan 9, promoting “a … Continue reading

Public relations

Public relations aces and dunces of 2012: Five who shine, five who stumble

We learn from PR best practices as well as less admirable examples, so these highlights and lowlights from 2012 are summarized with constructive intent — honestly! Companies great and small show how to finesse potential embarrassments, how to grab attention imaginatively and sometimes how to mess up their own images. Winners Bodyform maxipads: A U.K. … Continue reading

Journalism / Public relations

Familiar ‘news’: National Retail Federation predicts holiday shopping increase — and release is used

It’s the most wonderful time of the year . . . for a media commentator to question the value of some reflexive holiday-theme coverage we see – or look away from — every year. That four-letter word is highlighted above because I’m no Scrooge when it comes to certain chestnuts sure to be on front pages … Continue reading