Crain Communications leaves no jargon behind in hunt for exec to ‘engage with key stakeholders’
Public relations / Random slings & arrows

Crain Communications leaves no jargon behind in hunt for exec to ‘engage with key stakeholders’

When a national publishing group recruits a communications director, it’s fair to expect a clear, well-written job description. Crain Communications buries that theory under a jumble of jargon in an invitation for applicants to join “our collaborative team” — a phrase presumably meant to distinguish the workplace from those where colleagues don’t collaborate. The position … Continue reading

Random slings & arrows

On Land And At Sea, Kid Rock Sells Much More Than Music

Kid Rock, an entertainer who clearly understands lifestyle marketing, is a case study in how to broaden a brand beyond its core product. In addition to recording and touring, here’s how he also promotes his image and music: Tie into a high-profile event: Gold Cup hydroplane time trials and qualifying runs July 12 on the Detroit River, as … Continue reading

Journalism / Random slings & arrows

Sometimes a historic building is a stack of bricks, not a shrine

Nostalgia can be tricky – an emotion that reminds us how we got where we are, but not always where we should go. School reunions can be fun, but aren’t a cue to resurrect bygone wardrobes, hairstyles, dance steps or pop hits. The emotional grip of that last category – music – definitely endures. It sustains vintage-format … Continue reading

Random slings & arrows

Go Between the Covers with Charlie LeDuff, Whose ‘Detroit: An American Autopsy’ Is Out Soon

“Just got the hard copy of my new book, ‘Detroit: An American Autopsy’,” popular journalist Charlie LeDuff tells social media followers this weekend. “Release date is Feb. 7.” A trade review in Publishers Weekly describes it as “an edgy portrait of the decline, destruction, and possible redemption of his hometown.” In a spare, macho style, with a … Continue reading